9 years ago, we started Practo to help people live healthier, longer lives. The first phase of our journey was with Ray, our clinic management software for doctors. Then 4 years back, we took the second step and launched Practo Search, our consumer offering to help people find the right doctor by getting detailed and verified information about the doctor’s degrees and experience, authentic feedback from other patients, online appointment booking and more.
Over the last few years, our consumer offerings have grown to include finding doctors, hospitals, and diagnostic labs, online consultation with doctors, medicine delivery, health articles written by doctors and even storing and secure sharing of digital health records. Apart from Ray, our provider side offerings have grown as well to include Insta, Qikwell, and Querent for various needs of large clinic chains and hospitals.
As both our consumer and provider side business achieve scale, we feel this is the right time to embark on the next phase of our journey- to finally, build the healthcare platform that connects not just patients and providers but also enable other stakeholders in healthcare to connect with them too. These include players from insurance sector, medical devices manufacturers, pharmaceuticals and more. With the comprehensive underlying offerings of our platform, these players can bring dramatically better healthcare experiences for both doctors and providers.
Over the last year, Practo’s various offerings have made significant progress to create a strong platform.
- 116% growth in patients visiting Practo
- 81% more appointments booked
- 157% growth in reviews on the platform
- 7M records shared on Practo Drive since the launch in March 2016
- 150% growth in online consultations on Practo
- 60% more enterprise customers including marquee customers such as Max Hospitals, Narayana Health, Manipal Hospitals and more
- 114% growth in patients internationally
- 129% growth in international appointments
- Medicine delivery to cover Top 7 cities in India by May 2017
Practo is now focused on opening the platform to more healthcare stakeholders including insurers, pharmaceutical companies, medical devices companies and others so they can build new services on top of Practo’s platform and deliver a superior healthcare experience for both consumers and providers.
Around 18 months ago, as we realised that Practo’s platform was getting built and will be at scale soon, we embarked on a parallel journey to create a brand identity was reflective of our position as a neutral tech platform that connects healthcare stakeholders.
We partnered with the New York-based firm Chermayeff & Geismar & Haviv (CGH) who have created some of the most iconic and long-standing brands of our time. We wanted to create a bold, global brand identity that reflected the complexity of our offerings but represented them in a remarkably simple way. CGH is responsible for some of the world’s most iconic and enduring brands like National geographic, NBC, Oculus, Mobil Oil, Chase Bank, Armani Exchange, Sony Entertainment and more.
As part of the identity, we also have a better articulation of our positioning: Practo is Your Home for Health. ‘Your Home for Health’ embodies the powerful concept of having a trusted, familiar place where consumers can find doctors and book online appointments, chat online with doctors, order medicines and lab tests, store health records and even read health articles written by doctors. For healthcare providers, Practo is the platform the helps them connect with consumers, provide a better patient experience as well as manage and grow their practice.
Our new logo and brands
The logo is simple, elegant and bold. It symbolizes the platform role Practo plays. The two dots represent any two healthcare entities that need to connect. These could be doctor and patient, hospital and doctor, hospital and insurer or patient and his medical device etc. Practo is at the center, enabling these various connections. This is what our platform is about. Building a better, more connected global healthcare system. Beyond the concept, the logo is technically designed to be perfectly symmetric and leverages the unique connections that exist between the letters of Practo. Together with the dark and sky blue or saffron colors, it conveys a sense of solidarity and calmness – important in the healthcare sector.
Practo now has one master brand and four product sub-brands. For consumers, and providers the master brand remains Practo, differentiated by the sky blue and saffron dots. While on the consumer side, we have a single brand, Practo, on the provider side, our customers range from clinics with single doctors all the way to some of the largest healthcare providers around the world. We have four distinct offerings for this wide range of provider base, and these are all now encapsulated within these 4 product sub-brands – Ray™, Insta™, Qikwell™, and Querent™.
We’ve worked hard over the last 18 months to create this identity and have put our focus on ensuring our products deliver on the brand positioning. As our new apps and website roll out, we are confident that you will be able to discover more services and use them with far greater ease than before. Over the next few months, you will see an even deeper integration across our services – both on the consumer and provider side. And finally, over the next 12 months, you will see us open up our platform to enable other stakeholders in healthcare build, and deliver unique offerings that should improve the healthcare experience for millions of consumers and hundreds of thousands of providers that trust Practo.
Below we have a few visuals of how our new apps and website compared to the previous versions. In addition, we are also sharing samples of our visuals that you can expect to see from us as our products and various campaigns roll out throughout this year and beyond.