Practo Breaks Into European market

Successfully unveils flagship product Practo Ray for the first time at IDS 2013, Cologne.

Practo Technologies, an Indian IT startup catering to the healthcare industry, represented itself at the 35th International Dental Show in Germany last week. Having been in the healthcare sector for the last 5 years, the company has reached out to doctors across borders through its growing suite of practice management products. All focusing on one aim, to improve healthcare for patients with better practice management

for doctors.

This event marks the company’s first official presence in Germany to introduce their flagship product, Practo Ray to the European market. Practo Ray is the largest practice management software for doctors in India. It is a cloud based web application that works on computers and is optimised for tablets. Alongside they sport dedicated Android and iOS apps as well. Given their aggressive sales team efforts, Practo Ray has already established a user base of 35,000 doctors who are managing 3 million+ patient records online.

From 12th to 16th March, Shashank ND, CEO Practo Technologies, along with his team at IDS 2013, demonstrated Practo Ray and highlighted the customization for dentists, such as incorporated FDI tooth charts and EMRs. Shashank comments,

“We were pleasantly surprised when the dentists started calling our solutions new age. In a developed country like Germany, they are used to EMRs and automation but our dedicated Android and iOS mobile apps that allowed ‘practice management on the go’ really made us stand out.”

The company’s priority for the last few months was to make Practo Ray ready for release in international markets. Shashank adds,

“We’re always excited about pushing our boundaries. Our latest Practo Ray product update is inspired by the feedback we’ve received from doctors currently using our system along with requirements of larger medical setups. The new features have super-charged Practo Ray to solve problems of bigger medical centres in India. This in turn empowers us to tap the potential in international markets.”

About IDS: The International Dental Show (IDS) is held in Cologne every two years. At IDS more than 1,950 exhibitors from over 55 countries present the newest innovations, products, procedures and services from the dental sector to about 118,000 visitors. It is organized by the GFDI – the Society for the Promotion of the Dental Industry, the commercial enterprise of the Association of German Dental Manufacturers (VDDI) – and staged by Koelnmesse GmbH, Cologne.

About Practo Technologies: Headquartered in Bangalore, Practo Technologies is an IT company that creates software products for the healthcare industry. From allowing patients to search for doctors and conveniently book appointments online to providing doctors with efficient practice management solutions, the company focuses on making medical information digitally accessible to patients and doctors. Overall it aims to create the most efficient healthcare experience for people around the world.