Millennial Women Drive Rise in Gynecology Consultations: Practo Insights

Women's Day

~ 60% of Gynecology Appointments are by women aged 25-34

Bangalore, India, 6th March 2025: A significant shift in women’s healthcare priorities is evident in 2024*, as gynecology emerges as the most consulted medical specialty on Practo, India’s leading and most trusted health services platform. At the forefront of this change are millennial women, aged 25-34, who constitute a dominant 60% of all gynecology consultations. This marks a significant departure from previous trends, where a 2018 survey indicated that 24% of women had never consulted an obstetrician/gynecologist. 

Practo’s insights reveals that gynecology now accounts for 19% of total consultations, surpassing general physicians. Within Gynecology women are actively seeking medical guidance for Infertility, Abortion, Breast Pain, PCOS/PCOD and Irregular periods. This trend highlights a growing emphasis on reproductive and hormonal wellness, especially among young women. Additionally, mental well-being has become a significant concern, with marriage counseling and individual therapy among the top searches, alongside issues like hair loss, skin allergies, and piles treatment.

A quick snapshot of the key findings reveal:

  1. Millennials from the age 25-34 are leading the consultations at 60% followed by
  • 35 – 44 at 30%
  • 45+ at 5%
  • 18 – 24 at 3%
  • Under 18 at 2%

    2. Women Are Prioritizing Gynecological Health More Than Ever

    • Gynecology (19%) surpassed General Physician consultations (18%) in 2024*, making it the most-consulted specialty among women, followed by:
      • General Dermatology at 14%
      • General Pediatrician at 8%
      • Orthopedics at 6%

    3. 76% of total consultations in Gynecology came from T1 cities, followed by

    • T2 Cities – 17%
    • Rest of India – 7%

    Within T1 the City-wise Contribution of Gynecology Consultations was: 

    • Delhi NCR at 33% 
    • Bangalore at 28%
    • Mumbai at 12%
    • Hyderabad  at 11%
    • Pune at 10%
    • Chennai at 6%

    4. Specialties That Are Seeing the Fastest Growth

    Certain specialties have seen significant YoY growth, indicating evolving health priorities among women. The top 5 fastest growing consultations are as follows: 

    • Dietician – 11%
    • Nephrology – 19% 
    • Radiology – 16%
    • Veterinarian Doctors – 13%
    • Oncology – 13%

    Commenting on the insights, Dr. Basavaraj Devarashetty, Infertility Specialist, Gynecologist, Reproductive Endocrinologist (Infertility), Obstetrician at Vishvas Fertility and Gynecology Centre said,For years, gynecological consultations were often tied to pregnancy or specific, urgent concerns. What I’m seeing now, and what this data reflects, is a profound shift. Younger women are proactively seeking guidance, regardless of pregnancy plans. They’re coming in for routine check-ups, to discuss hormonal health, and to understand their bodies better. It’s a welcome change, allowing us to intervene early and empower women to take control of their well-being. This could also be due to changing lifestyle, stress at work, and postponement of pregnancy due to career progression, financial constraints and ambitions. Unhealthy lifestyle (unhealthy processed foods, lack of adequate sleep and lack of exercises) leads to obesity and worsening of the gynecology and medical problems is also an important reason for the gynecology consultations”

    These Practo Women’s Health Insights confirm a transformative shift in women’s healthcare choices. The rise of gynecology consultations and the increasing pursuit of mental health demonstrate a commitment to both reproductive and emotional health. Practo is committed to supporting this evolution by providing accessible, trusted information and healthcare services, empowering women to make informed choices thereby improving health outcomes.

    Practo

    Practo is on a mission to make quality healthcare affordable and accessible for over a billion+ Indians. India’s leading integrated healthcare company it connects the entire healthcare ecosystem together – including patients, doctors, surgeons, clinics, hospitals, pharmacies, and diagnostics – to generate exceptional value and service for all, especially the end consumers.

    As technology becomes an integral part of healthcare, Practo has also become an essential enabler in helping doctors understand the nuances of managing and securely storing all health data. Practo encrypts all data with 256-bit encryption, uses HIPAA-compliant data centers, and is one of the few healthcare companies to be ISO 27001 certified. Practo is present in 20+ countries, helping over 30 crore patients, by connecting them with 1 lakh+ verified doctor partners.

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