Today we’re taking our first step towards expanding into the preventive healthcare space with acquisition of FitHo Wellness – a leading digital fitness solution which over 2M people from across the globe use every year.
The acquisition will help us rapidly expand our offerings and move into the preventive healthcare space. It will also bring us closer to our goal of making Practo the single health app consumers need.
We welcome the founders of FitHo, Dhruv and Prachi Gupta, to Practo, with Dhruv taking on the role of Product Head for Preventive and Prachi taking on the role of GM – Operations, New Segments. We will also acquire the proprietary algorithm and recommendation engine which automatically suggests custom diets and exercise regimens to users based on their lifestyle, fitness requirements and food preferences.
FitHo’s current offering will phase out over the next 6 months and Practo will launch a completely new preventive product that will leverage some of the technology from FitHo.
This is the first of several acquisitions we have planned as we build out Practo to be the single health app you need. I welcome the FitHo team into Practo and am really looking forward to building some awesome consumer products that will help people live healthier, longer lives.